Deekay Recruitments

Tel: +44 (0) 161 747 1234

Fax: +44 (0) 161 747 1066

Interior Category & Shopper Analyst

To develop and provide category, shopper and customer actionable insight that drives the development of interior category strategies, drivers and plans.  Monitor category performance and identify opportunities/issues to the business and category development team.


CONTENT OF POSITION: (summary of key deliverables and responsibilities and geographical areas covered)

Category, Shopper & Customer Performance & Insights

·        Develop deep understanding of the interior category, shopper and trends.

·        Deliver regular and ad hoc reports and actionable insights for interior categories for internal and external customers.  Including:

o   Category and brand trends

o   SKU and colour performance

o   Channel & retailer performance

o   Brand performance

o   Competitor intelligence

·        Provide regular and timely maintenance of the ‘knowledge hub’ and ‘insights bible’ for interior.

·        Deliver timely updates of customer (retailer) insight and profiles, such as business strategy and performance.

·        Develop and ensure timely updates of competitor insight and profiles.

·        Develop deep understanding of the Interior category shopper (paint & pre-deco) and assist the Category Insights Manager in project management of shopper research projects.

·        Support brand planning process for interior brands with information and insights.

·        Support Interior Category Development teams with insights and data in the development of category strategies, drivers and plans.

·        Lead development of ‘deep dive’ ad hoc analysis as required for the interior category.

·        Monitor and tracking of ongoing activity performance – for example category impact of promotions, NPD.


Data & Information Management and Integrity

·        Develop ongoing regular relationships with existing and new data and insight suppliers to ensure required data is received.

·        Adminster data sources and coding hierarchies.

  • Ensure any systems requirement is in place to support accurate and timely delivery from data sources.


Category Leadership Relationships


  • Present performance data and insights to customers as required
  • Work with category development team interior to consolidate available customer data and link to market level information


  • Develop high performing internal and external relationships
  • Work cross functionally with sales and marketing and within the category team.





Please contact for more information.