- To contribute to the
implementation of the council’s digital communications / web strategy.
- To work with colleagues to ensure
the seamless integration of online communications, including social media,
into broader campaigns and marketing strategy.
- To contribute to the future
development and direction of the council’s web solutions and online
- To provide advice, guidance and
expertise on the design and development of new web solutions, where
- To work to ensure best practice
accessibility, usability and web standards.
work with internal colleagues to ensure the council’s digital
communication channels are current and comprehensive and - support- the
effective delivery of services.
- To contribute to the on-going
maintenance and future development of the council’s staff intranet in line
with the internal communications strategy.
the Corporate Communications team providing digital communications advice
to council services and teams
DUTIES AND RESPONSIBILITIES:
- Manage the council’s electronic
information channels and recommend areas of development to ensure a
dynamic, updated and interactive online presence.
- To review, monitor and advise on
the information architecture of the council’s internet and intranet in
line with corporate and national guidelines.
- Create compelling, high-quality
copy for digital channels with an emphasis on accessibility.
- Maintain existing websites and
develop new sites, using current web technologies such as HTML and CSS in
addition to a variety of content management systems (CMS)
- Assist in the development of
standards guides, policy and protocols to maintain the integrity of the council’s
digital channels and to offer advice on communication including Plain
English, house style, writing for the web and web accessibility good
- Maintain good working
relationships with external web providers / consultants and the council’s IT
- Be a key point of contact for the council’s
web team – offering advice, guidance and solutions to meet business needs
and meet corporate objectives
- Keep abreast of new digital trends
and technologies and assess their relevance and potential impact on the council’s
- Monitor and report on the
effectiveness of corporate websites and services and use this intelligence
to develop strategies to maximise user engagement via digital channels
- Work closely with Communications
colleagues to advise on the potential for digital marketing opportunities
to support their work
- Monitor and contribute to the
council’s social media activity including scheduling and posting updates
and responding to enquiries.